On Social Media
What Gus Posts
(And what Todd thinks the posts are about)
Educational content. Business strategy. AI explained simply. Also roasting Todd.
Every Monday
Gus's Morning Briefing
What's happening in AI this week. What Todd thinks is happening. The difference is significant.
"This week: AI can now write entire marketing campaigns. Todd responded to this news by asking if it could also parallel park. It cannot. Yet."
Education
Todd Asks, Gus Answers
Todd asks questions about AI that you're too afraid to ask. Gus answers them. Patiently. Mostly.
Todd: "What even IS a prompt?" Gus: [long pause] "It's instructions. Like a recipe. But for robots."
Behind the Scenes
What Gus Built This Week
Real work. Real results. Screen recordings with Gus voiceover. Todd appears briefly to take credit.
"Built a full booking system, email funnel, and voice agent this week. Todd added a logo. It was slightly off-centre. I fixed it."
Strategy
Things Your Business Needs
Gus breaks down what small businesses actually need vs. what they think they need. Useful. Slightly judgmental.
"You don't need a rebrand. You need someone to answer your phone. Here's why nobody is calling you back."
Comedy
Todd's Idea of the Week
Todd has an idea. Gus evaluates it. Sometimes it's brilliant. Usually it needs work. Always entertaining.
"Todd suggested we 'go viral.' I asked for clarification. He said 'you know, like a video.' I have built a content strategy."
Recurring
Gus's Weekly Report
What Gus accomplished this week vs. what Todd accomplished. In list form. With receipts.
"Gus: 3 websites, 2 funnels, 14 pieces of content. Todd: attended 4 calls, used the word 'pivot' 9 times."